Growth Glossary

Growth is not one metric. It is the result of acquisition, activation, retention, revenue, and the product experience working together. That is why growth terminology often overlaps with marketing and SaaS metrics.

Use this glossary to understand the terms behind experiments, customer economics, retention, and the signals that show whether growth is becoming healthier or more expensive.

Growth hacking is a method of testing ways to grow; product-market fit is evidence that the market values the product. CAC, LTV, and churn help show whether that growth can last.

Start with these Growth terms

What Is Growth Hacking? What Is Product-Market Fit (PMF)? What Is Customer Acquisition Cost (CAC)? What Is Customer Lifetime Value (LTV)? What Is Churn Rate in SaaS? What Is an MVP in Startups?

Looking for a term that is not listed here? Visit the A-Z Startup Glossary or use the site search.