Startup Glossary exists to make startup language easier to understand without stripping away the details that make a term useful. A definition should help you recognise a concept when you see it in a pitch deck, SaaS report, product discussion, funding announcement, or founder conversation.
How we research a definition
We start with the meaning of the term and the way it is commonly used in the relevant field. When a definition depends on a formal rule, technical standard, company documentation, or financial concept, we prefer primary sources and established industry references. Real company examples are used when they make the idea clearer, not simply to make an article longer.
How we handle formulas and examples
Formulas are shown with the inputs explained in plain language. Examples are worked through step by step so the numbers can be checked. Illustrative examples are identified by context and are not presented as claims about a real company unless a reliable source supports them.
Updates and corrections
Startup and technology terminology changes. We review older entries when definitions, common practice, regulations, product terminology, or widely used metrics change. When we make a meaningful update, the article’s modified date may change. We do not change dates simply to make an older article look new.
Independence
Definitions are written to explain the subject, not to promote a company, investor, software product, or funding method. A company may be mentioned as an example when it adds useful context. If commercial relationships are introduced in the future, they should not determine the meaning or conclusion of a glossary entry.
Who is responsible for the site
Startup Glossary is edited by Anup Kumar Yadav. You can learn more about the project on the About page. If you notice an error or a definition that needs clarification, please use the Contact page.